Designing thoughtful, brand-driven experiences rooted in culture, craft, and storytelling.
Edmund Fladung
Senior Designer & Creative Director
I’m a multidisciplinary designer and creative director with 20+ years of experience building apparel and lifestyle brands from concept to production. I combine graphic systems, campaign art direction, and product storytelling to craft design-forward work. Passionate about cycling, surf, and outdoor culture, I create brands and products with a sense of place and purpose.
Based in Mexico & New York.
Open to relocation and remote work.
Portfolio Contents
Manyana ➜
Sustainable lifestyle brand built from scratch
Quality Peoples ➜
Cult-status surf label stocked globally
Mostasa ➜
First wave of digital entertainment marketing
MGM Studios➜
Award-winning entertainment campaigns
About Me ➜
A life lived in hot pursuit
Brand Systems
visual identities, typography, color, storytelling
Apparel Design
collections, graphics, production workflows
Campaign Art Direction
photography, digital, and editorial
Ecommerce + Marketing
websites, social, ads, and CRM
Creative Leadership
cross-functional collaboration, mentoring teams
Hi, I’m Ed.
I’ve spent my entire career doing what I love most: building beautiful, meaningful brands from scratch. From launching independent fashion labels like Quality Peoples, to curating a modern Mexican lifestyle brand and boutique at Manyana, to creative directing digital campaigns for James Bond at MGM Studios and Mostasa. I’ve worked across the worlds of fashion, entertainment, hospitality, digital media, and retail.
At the heart of every project is the same goal: to tell a compelling story. Every great brand has a narrative that runs deeper than the logo, the product, or the platform. Helping uncover and shape that story visually, emotionally, and experientially is what drives my work.
I’m now looking to bring that creative vision and leadership into a collaborative team environment ideally at a company that values focus, clarity, and creativity. I’m especially drawn to roles in fashion, active, tech, and design-forward industries where I can contribute to long-term brand building, mentor younger creatives, and do great work with great people wherever they may be.
Selected Experience
Entrepreneur, creative director, and designer with 20+ years of experience launching and leading brands across fashion, tech, and lifestyle — combining hands-on design with big-picture brand building and cultural storytelling.
Services
What I Do
Brand Strategy & Foundation
Translate founding vision into cohesive brand strategy, positioning, and narrative. Define visual territory, tone, and differentiation for early-stage companies building their first impression.
Visual Identity Systems
Design complete identity systems from concept through execution: logos, typography, color systems, design language, and brand guidelines that scale across touchpoints.
Campaign Development & Art Direction
Create launch campaigns, seasonal activations, and brand storytelling that builds awareness and emotional connection. Direct photography, digital assets, and content strategies.
Fractional Creative Leadership
Embed as interim or fractional creative director for startups without in-house design leadership. Guide product, marketing, and brand decisions with hands-on execution and strategic oversight.
Core Capabilities
Brand & Strategy
Visual identity systems, brand positioning, creative direction, campaign development, concept development, trend research & forecasting, design systems
Execution
Typography, art direction, packaging, print production, lookbooks, digital ads, presentation decks, seasonal collection planning, apparel graphics
Product & Operations
Sustainable product development, global sourcing & supply chain management, apparel design, accessories design
Technical
Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Final Cut Pro, Keynote, Lightroom, Shopify
Collaboration
Cross-functional collaboration, creative team mentorship, remote work leadership, client communication
Languages
Native English, fluent Spanish
Working With Me
I work remotely from Mexico with clients across time zones. Available for short-term brand sprints, medium-term project engagements, and longer fractional creative director arrangements. Comfortable leading internal teams, collaborating with agencies, or working solo. Fluent in startup pace and constraints—built multiple brands from zero budget to international scale.
Let's talk if you're building something meaningful and need a creative partner who understands both vision and execution.
