Services
Profile
What I Do
Core Capabilities
Independent creative director and brand strategist helping early-stage tech startups build memorable, human-centered brands from the ground up. With 20+ years founding and scaling cult-status brands across fashion, entertainment, and digital, I bring entrepreneurial rigor and design craft to companies ready to translate vision into visual identity. Based in Mexico, working remotely with clients globally.
Brand Strategy & Foundation
Translate founding vision into cohesive brand strategy, positioning, and narrative. Define visual territory, tone, and differentiation for early-stage companies building their first impression.
Visual Identity Systems
Design complete identity systems from concept through execution: logos, typography, color systems, design language, and brand guidelines that scale across touchpoints.
Campaign Development & Art Direction
Create launch campaigns, seasonal activations, and brand storytelling that builds awareness and emotional connection. Direct photography, digital assets, and content strategies.
Fractional Creative Leadership
Embed as interim or fractional creative director for startups without in-house design leadership. Guide product, marketing, and brand decisions with hands-on execution and strategic oversight.
Brand & Strategy
Visual identity systems, brand positioning, creative direction, campaign development, concept development, trend research & forecasting, design systems
Execution
Typography, art direction, packaging, print production, lookbooks, digital ads, presentation decks, seasonal collection planning, apparel graphics
Product & Operations
Sustainable product development, global sourcing & supply chain management, apparel design, accessories design
Technical
Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Final Cut Pro, Keynote, Lightroom, Shopify
Collaboration
Cross-functional collaboration, creative team mentorship, remote work leadership, client communication
Languages
Native English, fluent Spanish
Experience
Manyana
Co-Founder and Creative Director
2016 — Present
A modern Mexican lifestyle brand and boutique I established with my wife — where I led brand identity, product design, campaign direction, and the full retail experience from concept to execution.
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Quality Peoples
Co-Founder and Co-Creative Director
2010 — 2019
I shaped the design direction, product line, and creative campaigns of a cult-followed surf and travel-inspired fashion brand.
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Elizabeth Lloyd Photography
Photographer, Post-Production Director
2007 — 2010
Established a boutique wedding photography studio with my sister that handled 70+ weddings annually with a focus on natural light and editorial storytelling.
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Seggerman & Co.
Creative Director
2004 — 2007
I led branding and pre-sales marketing for La Vida, a boutique resort development in Mexico — blending high-design aesthetics with storytelling across print, digital, and real estate assets.
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Mostasa new media design
Co-founder, Creative Director
2000 — 2004
Established boutique interactive studio, leading the design and development of entertainment websites during the early digital era — including the official James Bond online destination and digital campaigns.
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MGM Studios
Graphic Designer → Web Designer (In-House Digital Creative)
1997 — 2000
Responsible for key art, packaging, and international campaign assets for major film releases including James Bond, Gang Related, and Live Flesh.